BMW Essay examples - 676 Words

BMW Speech Topic: The History of .BM.W. Organization: Chronological Specific Purpose: To inform my audience of the excellence achieved by BMW over the coarse of the past 85 years. Thesis: From 1916 to the present day BMW has earned the title of The Ultimate Driving Machine Introduction: It has always been the desire of BMW to create automobiles of unmistakable identity. As you can see by the price of one, this has posed no problem to them over the last eight decades. But what you cannot see is the one thing that has always been true about BMW automobiles both in the past as well as in the present: a BMW is always the ultimate driving machine. Transition You might not know it but BMW hasnt always been a maker of over†¦show more content†¦There are still a large number of the almost 22,000 original models that are well maintained or beautifully restored. F.At the beginning of the economic miracle, the motorcycle had lost its significance as a means of transport. People had finally come round to the idea of wanting a roof over their heads during their journeys. BMW reacted quickly and surprised the world in 1955 with an unusual vehicle concept. Although it was initially looked upon as something of a curiosity, the BMW Isetta with its one-cylinder motorcycle engine quickly established itself on the market. The economic Motocoupà ¨, based on the Italian Iso construction, became a much-loved top seller in the golden 50s. G. In 1959 B.M.W. goes up for sale but new investors quickly arise. II. History of BMW 1960-1978 A..In 1962 BMW introduced the 1500 series and was the start of a completely new model range - a compactly styled, sporty alternative to the spacious luxury saloons. The four-door saloon was the foundation for the New Class of BMW automobiles that were as convincing with their sporty driving performance as they were with their availability of space. The BMW 1500 was a medium-size car for the entire family - and a role model for the later vehicles of the 3 Series that was to be equally successful. B. In 1965 BMW quits making aircraft engines and focuses on aoutmobi engines alone. C. The 1600 series is introduced and becomes the basis for the newShow MoreRelatedBmw Swot1279 Words   |  6 PagesCase 2 focuses on the Bayerische Motoren Werke (BMW) Company. My analysis will define each of the company s strengths, weaknesses, opportunities, and threats as brought about within the case as well as through additional research. The history of the Bavarian Motor Works is a history of innovation, dedication and determination. These achievements are reflected in the BMW emblem, symbolizing a rotating airplane propeller from BMW s early years as an aircraft engine manufacturer. Today, the emblemRead MoreSwot on Bmw1100 Words   |  5 PagesPRINCIPLES OF MARKETING 5.0 SWOT ANALYSIS FOR BMW The Swot analysis is a concise analytical method used to assess the strength, weakness, opportunities and threat in a company. The internal factors to the company can be categorised as the strengths and the weaknesses of the company while the external factors to the company can be categorised as the opportunity and threats. These four elements are more or less the four factors of success in a business. The swot analysis helps evaluate the strategicRead MoreBmw Assignment2363 Words   |  10 PagesBMW Type Aktiengesellschaft Traded as FWB: BMW Industry Automotive industry Founded 1916 Founder(s) Franz Josef Popp Headquarters Munich, Germany Area served Worldwide Key people Norbert Reithofer (CEO), Joachim Milberg (Chairman of the supervisory board) Products Automobiles, motorcycles, bicycles Revenue â‚ ¬60.48 billion (2010) Operating income â‚ ¬5.094 billion (2010) Profit â‚ ¬3.218 billion (2010) Total assets â‚ ¬108.87 billion (end 2010) Total equity â‚ ¬23.10 billionRead MoreEssay on BMW1894 Words   |  8 Pages BMW Strengths nbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;BMW is a well-known company with a high status branding that has a very high recognition factor. The company has been strengths in both research and development and design as well as in marketing. For example when it comes to marketing it was a BMW advertisement that was the first e-advertisement that made it to Campaigns Pick of the Week (Doman). However, in a long-term purchase such as these, there is a need for moreRead MoreBmw Organizational Assessment : Bmw1801 Words   |  8 PagesFROHLICH, HEAD OF DEVELOPMENT FROM: TOM OSAER SUBJECT: BMW ORGANIZATIONAL ASSESSMENT DATE: APRIL 9, 2016 Challenges The current challenges that have been identified are intense competition speed and responsiveness. BMW is one the world leaders in luxury vehicles and world’s leading premium car brand. BMW has many fierce competitors which include: Lexus, Acura, Audi and Daimler Chrysler s Mercedes Benz is the biggest competitor of BMW. With all of these competitors along with many others inRead MoreBmw : Company Analysis : Bmw Essay1903 Words   |  8 PagesCOMPANY ANALYSIS: BMW Prepared for: Fred Douglas Prepared by: Julian Gallego November 7th, 2016 A. COMPANY BACKGROUND History BMW stands for Bayerische Motoren Werke. It is a German based automobile manufacturing company. It was founded by Franz Josef Popp in 1916. BMW’s headquarters is in Munich, Bavaria, Germany (SECOND CITE). With 105,876 employees as of 2012, BMW is one of most admired, respected and trusted automobile manufacturers. BMW traces its rootsRead MoreAnalysis of Bmw8493 Words   |  34 Pages Strategic Management 313 Unit Index Number 3522 Semester 1, 2006 BMW Automobiles [pic] Group Members Daniel Smentek, 13264679 Melanie Bernroitner, 13264682 Marie-Charlotte Neumann, 13264640 Submitted on, May 16, 2006 Table of Contents Executive Summary 4 Introduction 5 BMW and the Automobile Industry 6 Aspects of the Automobile Industry 6 Historical Background of BMW 6 BMW in the Global Environment 9 General Environment of the Automobile IndustryRead MoreBmw Strategic Analysis1984 Words   |  8 Pages2 Supporting Activities 7 2. External Analysis 11 2.1 Porter s Diamond 11 2.2 Five Forces Framework 14 3. SWOT 17 4. Conclusion 21 Bibliography III Introduction Sheer driving pleasure is what BMW remarks as the major attribute of itself, sheer driving pleasure is what BMW puts as it s home country slogan, but in what extend is it a pleasure to drive, or better run this multinational company in the aggressive automotive market? To answer this question and give a future outlookRead MoreBmw Bussiness Strategy4921 Words   |  20 PagesCOMPANY PROFILE OF BMW Bayerische Motoren Werke (BMW) is the ten largest car maker in the all world, and, with its BMW, MINI and Rolls-Royce brands, possesses three of the strongest premium brands in the car industry. The company was found in 1917 and the head quarter is located in Munich Germany. The Company’s brand is extremely strong and is associated with high performance, engineering excellence and innovation. The BMW brand is often cited as one of the best in the world, and the company continuesRead MoreBmw - an Emotional Brand3144 Words   |  13 PagesBMW - AN EMOTIONAL BRAND The automobile industry has grown to be a very dynamic one in the recent years. Even though the essential use of this industry has been to satisfy the customer’s need to travel from one place to another in comfort, the constantly changing market, has slowly changed customer’s needs into wants paving way for high competition in the automobile arena. This essay gives a brief analysis on BMW, one of the leading brands in the industry and how they effectively use marketing